Archive for the ‘TriVita’ Category

“If you watched a movie about a guy who wanted a Volvo and worked for years to get it, you would not cry at the end when he drove off the lot testing the windshield wipers. Nobody cries at the end of the movie about a guy who wants a Volvo. But we actually spend years actually living these stories, and expect our lives to be meaningful. The truth is, if what we choose to do with our lives won’t make a story meaningful, it won’t make a life meaningful either.” These are the words of Donald Miller in his book, “What I learned while editing my life.”

I laughed and have to admit I cried as I read this book illustrating how every life is a story. Each of our lives is like a blank page; what we do in our lives is the story we write upon this page. This concept moved the “life purpose” message I have shared for 15 years in TriVita to a whole new paradigm and made it so much more personal. There is no waiting for the “aha” moment for purpose to be revealed or discovered. No escaping finding purpose because of the daily responsibilities. No, each one of us is the character in our developing story. And what we have done so far in life has established the story to this point and how meaningful our lives have been. The exciting question each of us gets to answer is, what will be the rest of the story and will it be meaningful?

Susan and I are here in Hawaii celebrating her birthday. I am here recovering from a hernia surgery. No golf, no marlin fishing, no gym visits pushing my limit. So I decided to join with Donald Miller and discover what I could learn while editing my life. Most of us are way too busy to take a couple days to reflect but since I can’t really do the things I love to do here in Hawaii, it provided the opportune time. I would like to share what I learned. Not what I learned about my life, but what I learned about “the Story” of our lives. Maybe it will tweak your interest and someday you will take a couple days and reflect on your own story. If you have gone to a good movie or have read a great book you will find the story points I am sharing with you very familiar. And actually they can help you write the rest of your story.

A good story has to have a character who wants something and overcomes conflict to get it. The character does not just advance in the story, they must be forced. The inciting incident is the doorway they were forced to go through to have the courage to deal with the conflicting issues of life and overcome them. Humans naturally seek comfort and stability but that is boring and won’t make life meaningful; neither will it cause you to cry or laugh at your story. Great stories are “written” by those who do not give in to fear. A great story must advance the character toward what they want, even if very slowly. The story must have the suspense of risk and a question of will they make it?

Watching a movie or reading a book with such suspense and with the question will they succeed is enjoyable and memorable; living the story is much more agonizing, unless of course you as the character in your story are surrendered to the Writer!



Happy New Year!! I have anticipated making that announcement for over three months. As Mike Riedmiller wrote to me, “Happy New Year and I am glad it is here.”

I like the opening statement of Amy Cosper, editor-in-chief of Entrepreneur magazine: “If December is a month for congratulations, toasts and presents, January is a little more real, reflective, and guided by resolution. January represents the future. It is where the next steps become concrete. Like it or not, we are charged with being a part of what the future is or what the future is not going to be. It’s the time for what I call entrepreneurial optimism.”

I believe what happens in our future is based on aligning our purpose, thoughts and actions to create the future we desire to be a part of. Amy also wrote, “Not everyone embraces the promise of the future because, dammit, it’s different from the present.” And, I would like to add, different from the past.

I believe 2015-2020 is going to be one of the greatest five-year time periods in history for entrepreneurs who can envision a future to better mankind. The tools to connect people and ideas are greater than ever before. This is wealth power at the highest level. It is not about finding a rare commodity or product to bring to market but about ideas to inspire people to contribute to the betterment of mankind. Look at Uber and Rover: Uber innovated a better mode of transportation and Rover connects pet owners with local pet sitters. Always remember, wealth is attracted to people and ideas! Reciprocity always rewards! We have the ability to connect people to new ideas about living with greater wellness and attracting wealth in our lives. I have never been more intrigued by the possibilities than I am today.

When we started TriVita 15 years ago, we looked at the possibilities of media connecting our wellness ideas to many people. Today that media potential has exploded to interactive and responsive media platforms that are far more personal and engaging. So much so that everyone has the opportunity to engage with media. It did not exist just 15 years ago.

The future does not look like the past. The world’s knowledge is accelerating at 100% every year. Mindboggling. Consumers have choices as never before but they also have personal values that go far beyond product quality and pricing. At one time it was all about the product, then they demanded better service. Today it is about the whole value experience! That is why we launched the Premier Membership program on January 2nd. This will become significant in the member experience and in growing a wellness community of seekers and servers!

You are an entrepreneur, ITBO (Independent TriVita Business Owner). We live in a world of accelerating change. So entrepreneurialism is not about finding a niche and digging in. It is about being relevant. Entrepreneurs are not sprinters, they are marathon runners. We learn as we grow, we commit to the hardships when necessary, we create milestones for small victories and successes, we believe in ourselves, and we believe in the purpose for which we live by providing products, services and experiences that make the world a better place.

If you are an entrepreneur, 2015 to 2020 offers the most inviting time in history to make a difference in your world and the world of others. I invite you to believe in the possibilities and join with me as wellness entrepreneurs in 2015.



Last night we had a wonderful response to the new ITBO business opportunity initiatives we announced via Live Stream. If you didn’t get a chance to see it, you may find it at

We are extremely pleased that Dr. Conard will be joining TriVita as our Chief Medical Officer and President of the TriVita Wellness Center. The wellness-focused medical center will carry most major health insurers as we expand our physician services. The vision is to demonstrate the model and roll out centers in areas with a concentrated customer base. This will not only be for TriVita Members but will also serve the greater public. First in the USA and then in Canada and Australia. This announcement was received with great enthusiasm. Dr. Conard will be doing a Personal Wellness Plan for all our ITBOs around the world as we go forward in 2015!

I am also very pleased to announce our new Premier Membership program, available in the USA, Canada and Australia. This opt-in program is the next level of service for our Members—with no added costs or obligations, just added benefits. This adds significant value to the Member experience and gives our ITBOs a tremendous follow-up opportunity to share the benefits and referral rewards. We have many ideas for adding value to the Premier Membership over the course of the year.

I am looking forward to 2015 with the greatest anticipation since we launched TriVita in 1999. I want to offer my sincerest gratitude to each of you who have had the foresight and belief in TriVita’s destiny as a wellness company. We have incredible opportunity as we add value to our reciprocal exchange from God’s world of abundance. I know some may prefer to hear that in the form of the compensation plan—that too was greatly enhanced!

This is an awesome time for the entrepreneur as it is an age where the young people desire to be entrepreneurs and the 50 plus crowd need to be entrepreneurs to support their lifestyle for the rest of their lives. Aren’t we fortunate to be alive in these times when wellness, wealth and purpose are so much in demand!

May each of you have a wonderful and merry Christmas and may you have abundant joy and cheer for each of the special holidays you celebrate with family and friends! And may the new year of 2015 be filled with the anticipation of wellness and prosperity!






Sometimes I think of intriguing questions like this one: Where and when did lemonade get invented?!  Now, you will get the point of my blog if you stay with me.

The first clear evidence of the lemon fruit is found in an early tenth century Arabic work by Qustus-al-Rumi (a book on farming).  Egyptians of the fourteenth century knew of the lemon but as a juice it was bitter and tart—nothing like the popular drink of the day which was a sweet date and honey wine. Along the Mediterranean coast, people drank a kashkab drink of fermented barley and mint, rue, black pepper and citron leaf, which was significantly different than lemon juice. Remember this is way before North America was discovered!

But at some point—and history does not seem clear on how or who—someone had an “ah ha” moment and determined they could take the bitter lemon juice, add a solution of water, some sugar for sweetener and make an incredibly refreshing drink. It was such a success, that hundreds of years later, children set up roadside and neighborhood lemonade stands to offer anyone a cool refreshing drink and made some spending money in the process.

There are always those who can see a bigger vision of the possibilities for something that meets people’s needs. So they took the bitter juice, added some sweetener along with the right solution of water and packaged and bottled it attractively. Companies have joined in and now have mass marketing to promote lemonade under their brand and are selling hundreds of millions of dollars of this drink. What is interesting is that the bitter juice is a necessary ingredient in the mixture.

I think there is a life lesson here, as life will always offer us lemon juice. It is up to us to find the sweetener and the right solution of water for the blend, in order to create something people desire and need. We all need our “ah ha” moment!

Map is back, and so is the excitement of field leaders and TriVita.

Hope to see all of you who want to sell lemonade in 2015 on our November 13, 2014 Livestream event.



I love to walk through the entrance of the TriVita Wellness Center. As you enter the center, you’ll see one of the most important questions in a person’s life inscribed on a beautiful rock wall there: “Why are you here?” Yes, for what purpose are you at the center but more importantly, why are you here on earth?  When connected to that purpose, it is a powerful force for guiding a person and continually motivating them to overcome all adversity in order to live out that purpose. Every one of us will have the setbacks and challenges that life brings but purpose will power you through to success in life.

A few months ago, Susan and I were walking along a marina up in the Northwest and we saw two men sitting along the walkway. Now this was not a walkway filled with people but I noticed each had a sign and a can out in front of them. Both men seemed a bit scruffy and were obviously looking for contributions to their cause. Quite frequently I do give to those less fortunate. I have seen many signs, from need funeral expenses and money to go home, to need food and even one that said need a beer. As we approached the two men I read the sign of the first man: “Need help… my wife left me!” For some reason it did not strike my feelings of sympathy, but my funny bone. I wished each a good morning and walked on.

I would like to share an example of how this man could have viewed his experience negatively, and how he could have viewed it positively to overcome the challenge.

A negative view would be: “I am really having a difficult time in my life feeling helpless. I lost my business, my wife divorced me and I am living in a room with a roommate I hardly know.”

Here is the power of purposeful living expressing the same thing: “I am making a lot of changes in my life to help me succeed in the future. I spent 12 years married to a special woman and even though I will not spend my future with her, I wish her all the best. I am living with a new friend and we are inspiring each other to succeed in life.”

I would like to share a positive message to our ITBOs that something really good is happening at TriVita.  Our future will be filled with sustainable success in our mission of helping people experience greater wellness. We are meeting new friends and inspired to succeed together.

We have new media programs testing this month in television, radio and the Web.  We fully anticipate 2015 to be a year filled with the joy of success and our purpose fulfilled.

It is a close race out there for the African trip. Lots of opportunity for many to join the effort for a trip of a lifetime!!  All products of new people qualify for the points.  Enjoy!



Rarely does such an opportunity arise like the one we are offering with the Dream Again Contest. A trip to Africa with all expenses paid that will be a “bucket list” dream come true for two winners and their guests.  I have chosen to blog on this trip to help each of you have a better idea of the fabulous trip it will be and how it is worth every effort you can give to go.

Two winners of the Dream Again Contest (anyone can qualify by signing up as a TriVita ITBO) and their respective guest will join Susan and me leaving from the USA (if Australians win they will meet us in South Africa), flying business class to Johannesburg, South Africa.  If you have not made this trip, I can only say it is a flight experience of a lifetime. Be sure to bring your pajamas or leisure loungers.  After boarding you will change for a night of sleep in your fully reclined bed.  But before you do, you will experience dinning with unlimited service appetizers, entrée, deserts, cheese and fruit plate and drinks of your choice on the house! I would not call this a wellness experience, but it is a dining experience in the skies you will never forget.

You will then have your bed made for you and experience a night of sleep, waking to breakfast before descending into the beautiful country of South Africa.  We will be met by our JAM host and escorted to a hotel attached to the largest mall in Johannesburg, featuring retailers from around the world in a modern beautiful environment. From the very latest in European designer fashion to curios from all over Africa, you can literally get lost in the dazzling displays presented by hundreds of retailers. Susan had to guide me or I would have never found my way out of the humungous multi-storied mall. I guide in the mountains and she guides in the malls!

The first day will allow you to adjust to the time change and give opportunity to enjoy the world-renowned Mandela Square with the multi-story statue of Nelson Mandela and many fabulous restaurants to enjoy.  Learn of the sacrifice and leadership of this man who changed the direction of South Africa and influenced many countries in Africa to go beyond what seemed as fate, to faith for a better tomorrow with liberty and opportunity for all.  This is such an inspiring experience. Here is a quote from Mandela I especially like:  “Everyone can rise above their circumstances and achieve success if they are dedicated to and passionate about what they do.”

We will then fly by charter air to Mozambique, a country that was in such a state of crisis 30 years ago that it was listed as the very worst living conditions on the world misery index. Today, with the support and efforts of organizations and leaders like Peter and Ann Pretorius of JAM, Mozambique is listed in the top 15 fastest growing economies in the world.  It is still full of poverty and need everywhere you look, but it has hope to drive it into the future. Our four-point plan of feeding, educating, clean water and team soccer sports is also making a difference in the lives of children.

You will go with us into the rural areas where they live in grass huts without running water and have subsistent farming—eking out a living.  But their children have hope with our school programs.  You will feed the children and experience their smiles and joyful expressions. We will spend the night in Mozambique and then return to South Africa to join with the Londolozi Family Safaris.

You can try to imagine what a first class safari is like but I can assure you it will never be the same as experiencing a night in Africa with the romance of the setting sun, the sounds of the night animals and if we’re lucky, the roar of the king of beasts that will send a shiver down your spine.  To be up close and personal with the animals, with no fence and nothing between you and their wild behavior, armed with nothing but a fabulous long lens camera provided for you to capture the photos for your memories-for-a- lifetime album…

Susan and I look forward to sharing such an experience with four special people who have a passion and have shared our wellness products with new people to help them experience greater wellness through the Dream Again Contest.  We are thrilled to know we will share this time with others who are giving every effort to help people experience wellness.  Just think, since we started the Drink a Shake and Feed a Child program we have achieved nearly 250, 000 meals for children in our school programs.  We could be over half a million meals by the time the Dream Again Contest is over. But the contest points are for any products a new person would purchase, giving opportunity for all TriVita ITBOs to participate in this fabulous, once-in-a-lifetime trip with Susan and me.

I close with this special memory and thought.  When my little granddaughter, Miss Emmaline, was six years old, she offered some advice all of us can benefit from. Her daddy thought she was not acting on her best behavior so for consequences he took away her dolly and toys.  She responded by saying, “Daddy, you can take away my toys but Daddy, you cannot take away my imagination.”  Life sometimes seems difficult, sometimes we even lose material things and have financial setbacks, health setbacks, but I want to say to each of you, nobody can take away your passion for helping others and the joyful reciprocal rewards for doing so. Let’s Dream Again and let our passion drive us to exploits that are beyond what we think is even possible in helping others.

Susan and I look forward to sharing this very special time with four passionate wellness seekers who want this experience of a lifetime.  Put this on your bucket list but don’t wait. Get started today and you could be with us on the Dream Again African Safari trip!





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